When shown in the regular feed, they look best at 1080 x 1350p. Instagram carousel videos, as shown in ads, also should be exported at 1080 x 1920p. Instagram Stories, IGTV, Instagram Live, and Instagram Reels all do best at 1080 x 1920p, which is the full-screen size of today’s smartphones. For videos in the regular Instagram feed, aim for a pixel size of 1080 x 1350p. The best size and dimension for an Instagram video depends upon its intended use. Your page already has great, likable content but to make your videos, stories, and Reels pop, you should know the elements that go into formatting a video for Instagram. What to consider when making an Instagram video? Contrary to conventional belief, Thomas Edison did not invent the GIF. To upload a GIF to Instagram, you have to convert it to a video that’s at least four seconds long. They might be a scene from a movie or show or simply a cat playing the piano on a loop. GIF, which stands for graphics interchange format, is a short, repeating video without sound. mov files, which are standard for Apple’s QuickTime. This is often the default video output for smartphones. Instagram can accept uploaded video content in three formats. They allow swiping within the posts to see the next piece of content.
Instagram carousel posts appear in the regular feed, but contain multiple images or videos in one entry. Reels live in a separate tab on your profile page, between the Instagram grid tab and the Instagram Video tab. They can be up to 60 seconds long and you can add music, graphics, and text to them. Reels are videos that appear in the main news feed but expand to be full screen when you tap them. Stories can only be 15 seconds long, but Instagram automatically slices longer videos into 15-second stories.
They’re the most-watched content on Instagram. Stories are short videos that disappear from your public profile after 24 hours. They will remain public unless you delete them or make them private. Instagram Videos can be up to 60 seconds long unless they’re advertising-supported content, which can only be 15 seconds long. These videos appear in your personal feed alongside your other posts, but they also have their own home in the Instagram Video tab. In 2021, Instagram combined standard videos that appear in your feed with IGTV to create Instagram Video. Here’s a breakdown, with ideal technical specs and the typical purpose for each.Īspect ratio: 9:16 (16:9 in landscape mode)
As of 2021, Instagram offers four major categories of video posts.
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